Case Study

JSW

When we decided to take our brand directly to the people, the managerial think-tank knew the challenge ahead was big, but one that would change the game. To reach out to the end users, and not just builders & fabricators would drive up the sales like never before. And so JSW Shoppe was born, a unique franchising model with new as well existing deals, but with a refreshed objective. The success is seen through the numbers. Not just the number of Shoppes we have launched across India, as well as the of sales.